About
Four
Directions


At Four Directions, we're passionate about crafting innovative cocktails for bars, restaurants, and events. Our mission centres on delivering unforgettable guest experiences through expert mixology and top-notch hospitality. Our dedicated professionals offer customised solutions, from menu design to event execution. If you're seeking to enhance your bar or plan a standout event, we're your go-to experts. Contact us today.

Our Values

At Four Directions, our values are more than just words—they’re the driving force behind everything we do. They fuel our passion for innovation, shape our commitment to excellence, and guide us in building authentic, lasting relationships with our clients and community. Whether we're navigating complex challenges or celebrating shared successes, our principles of integrity, accountability, and respect remain at the forefront. We don’t just aim to meet expectations; we aim to exceed them, fostering trust and collaboration every step of the way. At Four Directions, our values define who we are and inspire everything we achieve.

  • At Four Directions, we don't just follow trends; we set them. Innovation is our lifeblood, inspiring us to push boundaries and defy the status quo in bar consultancy. We're always on the hunt for groundbreaking ideas and pioneering techniques that keep us a step ahead in an ever-evolving industry. This enables us to offer our clients fresh, one-of-a-kind concepts that set them apart from the competition.

  • We're not ones to rest on our laurels. Driven by an enduring commitment to improvement, we cultivate a culture where learning and development are prized. By sharing knowledge and honing skills, we adapt to industry shifts, ensuring our consultancy always offers up-to-the-minute, effective solutions for your bar business.

  • To us, excellence isn't merely an aspiration; it's our minimum standard. Every project we undertake is executed with meticulous attention to detail and unparalleled professionalism. From our bespoke recommendations to the unmatched expertise we bring to the table, we're committed to surpassing our clients' expectations at every turn.

  • We're acutely aware of our planet's vulnerabilities and the bar industry's potential environmental impact. That's why sustainability isn't just a buzzword for us; it's an integral part of our consultancy ethos. We champion eco-friendly alternatives, encourage responsible sourcing, and advocate waste reduction, aiming to not only boost your profitability but also reduce your ecological footprint.

A Four Directions Promise


These core values - innovation, excellence, growth, and sustainability - aren't just part of our process; they are the essence of who we are. They drive every aspect of our consultancy, pushing us to deliver more than just solutions - we create transformative outcomes that ripple beyond our clients and into the broader world. Guided by these principles, we ensure that every piece of advice, every strategy we craft, elevates our clients to new heights while leaving a lasting, positive impact.

Meet The Four Directions Team

Georgi Glavanov

Georgi Glavanov is a highly skilled bar consultant and mixologist with a diverse range of expertise. He holds a Diploma of Master in Economics, evidencing his robust analytical and strategic thinking capabilities. Additionally, his Diploma in Tourism Management highlights his understanding of the hospitality sector and customer service.

As a finalist in multiple prestigious competitions such as the Monin Cup Cyprus 2016 and the Real Bartending Challenge Cyprus 2018, Georgi has proven his creativity and technical skill. With an extensive knowledge of mixology, he excels in crafting innovative and balanced drink menus that cater to an array of tastes. His talent for harmoniously blending flavours distinguishes him as a boundary-pushing mixologist.

Athanasios Pougkakiotis

Athanasios Pougkakiotis brings a different skillset to bar consulting and mixology. With a Diploma in Bio & Electrical Engineering, his scientific background bolsters his understanding of the technicalities of drink preparation and bar equipment. He also holds a Diploma in Business Accounting, enhancing his financial acumen and organisational skills.

In his role as an events and sales coordinator, Athanasios combines mixology know-how with planning expertise. His scientific knowledge aids him in developing new techniques and innovative cocktail recipes. His attention to detail and precision result in visually arresting, flavour-packed drinks that leave a lasting impression.

The Four
Directions
Method


At Four Directions Bar Solutions, we pride ourselves on our comprehensive approach, guided by our proven four-step methodology. By following these main directions, we guarantee to elevate your bar to new heights of success, ensuring exceptional hospitality, sustainable growth, and innovative techniques.

    • Thoroughly evaluate your sequence of service and standard operating procedures

    • Conduct meticulous menu engineering to optimise profitability and guest satisfaction

    • Identify areas for improvement and develop data-driven strategies

    • Create a step-by-step plan customised to your specific venue

    • Design comprehensive training programs for both bar and waitstaff

    • Enhance stock handling practices to minimise waste and maximise efficiency

    • Implement up-selling techniques to boost revenue and guest experience

    • Refine and improve your overall concept to meet and exceed customer expectations

    • Seamlessly merge analysed data and the strategic plan

    • Develop a tailored training program based on your chosen timeframe

    • Execute hands-on training to ensure your team is equipped with essential skills

    • Integrate innovative techniques and best practices to foster a culture of excellence

    • Achieve and maintain a high standard of hospitality through consistent execution

    • Drive sustainability by embedding efficient processes and practices

    • Foster a culture of innovation to stay ahead of industry trends

    • Continuously evaluate and adapt strategies to exceed customer expectations

Got A Question?


Have questions about your upcoming event? Chat with our experienced team to get personalized advice, tips, and insights before you book. Whether you're curious about our cocktail menu, mobile bar setup, or customization options, we’re here to help you plan and make the best decisions for your special occasion.

Athanasios
Georgi

Athanasios

Georgi

Book Now!


Ready to get started? Book now! Choose between our consultancy enquiry form for personalized advice or our mobile bar enquiry form to start planning your event. We're here to help make your occasion unforgettable.